For families looking for a vibrant, activity-packed destination in San Francisco, CA, PIER 39 is the ultimate waterfront experience. Located along the historic Fisherman’s Wharf, this lively pier offers something for everyone—thrilling attractions, interactive exhibits, delicious dining, and spectacular bay views. Whether you’re traveling with young children, teens, or multi-generational groups, PIER 39 delivers a memorable day filled with excitement and discovery.
A Hub of Entertainment and Activities
PIER 39 is home to a wide range of attractions that keep visitors entertained for hours. One of the most beloved highlights is the group of sea lions that lounge near the marina docks. Visitors can watch them bark, play, and sunbathe from the Sea Lion Center observation area, which also offers educational displays about marine wildlife.
Families will also enjoy attractions like the Aquarium of the Bay, where you can walk through crystal-clear tunnels surrounded by sharks and rays, and the two-story carousel featuring hand-painted animals and waterfront views. Other fun activities include mirror mazes, 7D ride experiences, and interactive arcade games.
Shopping and Dining with a View
Beyond the attractions, PIER 39 features an eclectic mix of over 50 specialty shops, offering everything from souvenirs and toys to clothing and artisan goods. It’s a great spot to pick up gifts or enjoy a relaxed shopping experience with a coastal backdrop.
When hunger strikes, PIER 39 has a variety of dining options ranging from casual to upscale. Enjoy fresh seafood at Fog Harbor Fish House or grab a famous sourdough bread bowl filled with clam chowder at Boudin. Many restaurants offer outdoor seating with views of Alcatraz, the Golden Gate Bridge, and the San Francisco Bay.
A Must-Visit Waterfront Destination
PIER 39 in San Francisco, CA is more than a pier—it’s a full-fledged family-friendly destination that captures the spirit of the city. With its mix of nature, entertainment, shopping, and food, it offers a well-rounded experience for locals and tourists alike.
Whether you’re planning a day of fun with the kids or simply want to take in the scenic waterfront, make time to explore PIER 39 in San Francisco, CA.
